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史宾沙( Spencer Stuart):市场总监平均任期达到45个月

关注度:1011
2013/4/25
 

2013425日,/福布斯/)根据猎头顾问公司史宾沙最新的CMO任期研究。市场总监的平均任期在2012年延长至45个月,比一年前延长两个月,而推迟退休则延长至23个月。CMOS任期较以往有所延长(虽然不及首席信息官的5年和CEO7年),其中有多种原因。奇美第九届年度CMO任职研究是以广告品牌排名前100位的公司市场总监为基础,史宾沙顾问营销官格雷格·韦尔奇(Gred Welch))说,改变游戏规则的技术、数据和现代的营销策略,包括数字化、移动和社交,令市场总监在业务增长驱动方面起到的作用获得高管更多的承认。

市场总监的任期(月)

2012

2011

2010

2009

2008

2007

2006

2005

2004

45.0

43.0

42.0

34.7

28.4

26.8

23.2

23.5

23.6




CMO tenure reaches 45 months, says Spencer Stuart

(Apr. 25, 2013, /Forbes/) CMO tenure continued its upward trajectory in 2012, to an average of 45 months, a gain of two months from the year before—further retiring the storied 23-month hold. That’s according to the latest CMO tenure study by executive search consulting firm Spencer Stuart. CMOs for a variety of reasons are finding themselves in their posts longer than in years past—though still not as long as CIOs or CEOs, who average five and seven years, respectively.

Data for the ninth annual CMO tenure study was based on CMO tenure at the top 100 advertised brands. Game-changing technologies, data and “modern” marketing strategies, including digital, mobile and social, have aided CMOs in their quest for recognition in the C-suite as business growth drivers, said Greg Welch, a consultant in the Spencer Stuart Marketing Officer Practice.

Average CMO tenure through the years (in months)

2012

2011

2010

2009

2008

2007

2006

2005

2004

45.0

43.0

42.0

34.7

28.4

26.8

23.2

23.5

23.6

 来源(URL):HR magazine
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